Announcing Blue Firefly Labs

Our founders are veterans in consumer technology and digital media. We were fortunate to have front-row seats for IPOs in the 1990s, the dotcom boom & bust, and the wild ICO ride of 2018.

And we've got the scars to prove it. But our learnings will help today's founders avoid similar pitfalls.

In the last 25+ years, as we've launched companies' first websites, banner ads, RSS feeds and video "interactives," two elements have remained the same: the need for simple language and intuitive design. Without these fundamentals, driving market traction and widespread adoption become more difficult. And exceedingly expensive. 

The proliferation of social platforms and the impact of mobile on media habits were game-changers. Emerging technologies like artificial intelligence, virtual and augmented reality, the Internet of Things, blockchain and robotics are now upping that game.

Yet it's easy to get caught up in what can be built – while forgetting who you're building for.

So today we're announcing Blue Firefly Labs, our new research arm. Here we'll engage with early-stage startups and legacy organizations to test their products and positioning against multiple target audiences – consumers, investors, partners and press.

We'll employ rigorous marketplace analysis, design thinking and user testing to ensure your product resonates with core audiences.

You wouldn't start a sprint without a plan. User testing requires the same discipline and iterative process. You may have a groundbreaking idea, an amazing prototype – but vision without execution is just code.